About this poster
An entire idea of America lives inside that curve. The Gateway Arch draws its arc above St. Louis while a paddleboat moves steadily along the Mississippi. This poster ties the momentum of travel to the memory of the great westward crossings. It evokes pulling into the city in the middle of a road trip, the river as a guiding thread and a steady companion, and that old enduring promise that the road can always carry you a little further.
Heir to the 1930s WPA style, this poster sums up Gateway Arch in a few bold colors. The story of the WPA posters →